Digital strategy students at their finest

Bouquet of flowers and thank you card

December 16, 2014

If we’ve met, you’ve been reading my blog or following me online, you may know that I helped develop and teach the Digital Strategy and Communications Management certificate program at University of Toronto School of Continuing Studies. I’ve been teaching the Foundations in Digital Strategy and Social Media course* for about two years and love […] Continue Reading

Should you outsource your content marketing?

Thought cloud with question mark

November 17, 2014

That was the question posed to several of us in a recent interview by Michelle Little for The Globe and Mail Small Business. Mark John Hiemstra, former marketing communications manager at Montreal-based, start-up GuestDriven, believes it’s crucial for small businesses to tell their own stories and keep the content development in-house. John Blown, managing director at […] Continue Reading

This Remembrance Day show your respect

Veteran selling poppies for Remembrance Day

November 11, 2014

This year Canadians have a heightened awareness of Remembrance Day as honour the memories of Corporal Nathan Cirillo and warrant officer Patrice Vincent. We’re paying our respect those who’ve not only defended our freedom but those who continue to defend our democratic values. For the past several years there’s been much talk about the WWII veterans […] Continue Reading