It’s still a mad, mad world

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June 10, 2013

It’s Sunday night and after a weekend of work, errands and relaxation, there’s no better way to wind down the week than watching an episode of Mad Men. Earlier this week, I had the honour of being asked to provide quote for my friend Elissa Freeman’s article for Ragan’s PR Daily, “Lessons from Peggy Olson’s ‘lean-in’ [...] Continue Reading




Tip of the Week: Think beyond the blog

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May 25, 2013

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live [...] Continue Reading




Tip of the Week: Network

Tip of the Week: Network

May 5, 2013

Welcome to the seventh in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. In the early days of blogging and social media adoption, there was this idea that everyone publishing online and surfing the web was an anti-social nerd who hung out in his [...] Continue Reading